MARTINI - Circles
Martini wanted to inspire people to make time for friends during "Martini Time" by highlighting their new drink "Martini Fiero".
During the ages 24 - 44 we loose contact to 50% of active friendships in our social circles.
Under increased time pressure, we loose the capacity to plan something spontaneous and thus, make no new experiences with our friends to strengthen our bond.
Martini gives everyone the opportunity to organise a gathering with your friends via a click of a button on Instagram.
A "Martini-Circle" Mock-Up