MARTINI - Circles

BRIEF:

Martini wanted to inspire people to make time for friends during "Martini Time" by highlighting their new drink "Martini Fiero".

PROBLEM:

During the ages 24 - 44 we loose contact to 50% of active friendships in our social circles.

INSIGHT:

Under increased time pressure, we loose the capacity to plan something spontaneous and thus, make no new experiences with our friends to strengthen our bond.

SOLUTION:

Martini gives everyone the opportunity to organise a gathering with your friends via a click of a button on Instagram.

Case Study

Executions

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A "Martini-Circle" Mock-Up