Executions

MITUS - Showing healthy affection

BRIEF:

Mitus is a new Home Meal Replacement (HMR) that wanted to find a unique way of launching in the South Korean market.

PROBLEM:

Married Homemakers feel Stressed and Guilty for not having time to provide a homecooked meal for the family.

INSIGHT:

That is because, for many Homemakers, the act of cooking is an essential way to show affection. 

SOLUTION:

Mitus promotes showing alternative ways to show affection, that the modern homemaker has time for. 

Case Study

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