MITUS - Showing healthy affection
Mitus is a new Home Meal Replacement (HMR) that wanted to find a unique way of launching in the South Korean market.
Married Homemakers feel Stressed and Guilty for not having time to provide a homecooked meal for the family.
That is because, for many Homemakers, the act of cooking is an essential way to show affection.
Mitus promotes showing alternative ways to show affection, that the modern homemaker has time for.