PENGUIN - Books should be for everyone

BRIEF:

Penguin wanted us to heighten the reading experience for young people (aged 18-30) by creating a product or service.

PROBLEM:

Dyslexic-“optimised” books try to recreate an unaffected persons reading experience for people with dyslexia.

INSIGHT:

While these books can encourage affected people to read, it does not offer the experience we get when reading a book.

SOLUTION:

Instead of trying to recreate our reading experience, we wanted to give affected people one of their own.

Case Study

Executions

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