PENGUIN - Books should be for everyone
Penguin wanted us to heighten the reading experience for young people (aged 18-30) by creating a product or service.
Dyslexic-“optimised” books try to recreate an unaffected persons reading experience for people with dyslexia.
While these books can encourage affected people to read, it does not offer the experience we get when reading a book.
Instead of trying to recreate our reading experience, we wanted to give affected people one of their own.