THE GUARDIAN - Journal of Public Opinion

BRIEF:

The Guardian wanted us to come up with a compelling and interesting way to inspire their younger audience (aged under 30) to read The Guardian.

PROBLEM:

For many students, writing essays seems like regurgitating the same information that has been put forward years ago.

INSIGHT:

In this age of instant communication, ideas are changing a lot faster than ever before.

SOLUTION:

By introducing “The Guardian, Journal of Public Opinion” we reposition The Guardian as a quotable source to better reflect modern Essay ideas.

Case Study

Executions