THE GUARDIAN - Journal of Public Opinion
The Guardian wanted us to come up with a compelling and interesting way to inspire their younger audience (aged under 30) to read The Guardian.
For many students, writing essays seems like regurgitating the same information that has been put forward years ago.
In this age of instant communication, ideas are changing a lot faster than ever before.
By introducing “The Guardian, Journal of Public Opinion” we reposition The Guardian as a quotable source to better reflect modern Essay ideas.